Vodka

One of the earliest spirits known to man, vodka is alcohol in its simplest, purest form. With both Poland and Russia claiming its invention, the spirit likely emerged around the eighth or ninth century. Initially used for medicinal purposes, early vodka lacked refined distillation, so fruits and spices were often employed to cover any bitter taste. As regulation and distillation grew over the following centuries, vodka was refined and the base mash ranged from grains, grapes and potatoes, each lending their own subtle flavor. Charcoal filtration techniques were explored by the decree of a Russian Czar in the 18th century and from then the purer form of vodka became a staple of the nation as well as its neighbors. It wasn’t until the aftermath of the Second World War, however, that the simple drink made its way to Japan.

In 1953, Japan produced its first vodka, and over time, small distilleries began to turn their hand to creating local craft vodkas for a growing domestic audience, giving them a distinctly Japanese twist with the use of rice as the base. One such group is Okuhida Shuzo, a sake brewery in Gifu Prefecture. Established in 1720, they have been using fresh water sourced at the meeting point of the two local Hida and Maze rivers along with locally grown Hidahomare rice to brew the more traditional Japanese sake for many years.

Okuhida Vodka 55% 720ml (Okuhida Shuzo Co., Ltd.)

Creative and experimental, they chose to turn their experienced hand to vodka and obtained a special license in 1959. Sixty years later, their craft Okuhida Vodka is a strong 55% alcohol by volume but smooth and subtly sweet thanks to its filtration through birch charcoal. Grounded in their local region, the family business chose to rename the company to reflect their roots as international sales grew, changing from the original founder’s name, Takagi Shuzo to Okuhida Shuzo.

Visitors today can book a tour of the Okuhida Shuzo brewery and view the family company’s long history of perfecting their craft, with tastings available. Gifu Prefecture has now designated the original 190-year-old main store as a Machikado Museum to showcase traditional practice and it offers a fascinating insight into the life and times of the family-run company, which is now growing in the care of the 11th generation.

Main store of Okuhida Shuzo brewery (Okuhida Shuzo Co., Ltd.)(Google Maps)

Of course, to fully appreciate the Okuhida Vodka, time must be spent in the wonderful region that has provided its ingredients. Conveniently accessible from Nagoya, the brewery sits in the picturesque region of Gifu, home to hot springs, traditional villages and stunning natural wonders. Just half an hour’s drive brings you to Gero Onsen, a village perched on the Hida River, renowned for its hot springs and the annual Ryujin Fire Festival held in August. A little further north is Hida Takayama, a city with two major spring and autumn festivals, the beautifully preserved Sanmachi district and a vibrant local morning market. Finish off with a stroll through the famous Shirakawa-go, a UNESCO World Heritage site, to admire the iconic Gassho-zukuri houses—traditional farmhouses with steep, thatched roofs designed to withstand heavy snowfall. Don’t forget to sample some of the local specialty of beautifully marbled Hida Wagyu Beef and the many dishes that use the area’s delicious miso paste such as Keichan, a miso-marinated chicken dish or try Goheimochi, a grilled miso-covered mochi treat.

Goheimochi, miso-flavored grilled mochi

Gifu’s rich history and natural beauty are reflected in the creative spirit of traditional businesses like Okuhida Shuzo, where new ideas and flavors continue to thrive. As these traditions evolve, visitors can look forward to discovering fresh experiences that blend heritage with creativity.

For more details, contact DMC Japan to discuss ideas, locations and rates.
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