Naritasan Shinsho-ji Temple

Narita City, known for being home to Narita International Airport, is rich in history and culture. Beyond serving as Japan’s gateway to the world, Narita draws ten million visitors annually to the renowned Naritasan Shinsho-ji Temple, founded in 940. As one of Japan’s most important sites, it has been a pilgrimage destination for centuries. The path to the temple is known as Naritasan Omotesando, a bustling street with shops and restaurants.

Kawatoyo in Naritasan Omotesando

Grilled freshwater eel (unagi) is a specialty of this temple town. During the Edo period (1603–1868), weary pilgrims restored their energy by feasting on eels freshly caught from the nearby rivers. This practice continues today, and Naritasan Omotesando boasts around 60 restaurants serving the delicacy. However, the most famous restaurant specializing in this dish is Kawatoyo.

Naritasan Omotesando offers a glimpse of historical Japan with its winding streets and wooden storefronts. Located just a few minutes from the temple, Kawatoyo provides the opportunity to experience the culinary tradition in a setting that embodies both the past and present.

A skilled chef grilling eel

Eel has long been considered a superfood in Japan, packed with protein, omega-3 fatty acids, vitamins, and minerals. Traditionally, it is highly in demand on “Doyo no Ushi no Hi” (the midsummer day of the ox) when the Japanese eat eel to combat summer fatigue and restore stamina. Kawatoyo is famous for its eel, and during peak periods, some customers are willing to wait up to six hours for a taste of their renowned dish.

The name “Kawatoyo” combines the kanji characters for “river” and “wealth,” a nod to the abundance of eels that once thrived in the local rivers. At Kawatoyo, skilled chefs prepare the eel on-site, filleting and grilling it in front of the restaurant for passersby to observe. You may find it hard to resist the mouthwatering aroma of grilled eel wafting through the air.

Kawatoyo’s grilled eel

Kawatoyo is unique in its secret soy sauce-based glaze, lavishly brushed over the grilled filets, resulting in a sweet-savory, caramelized flavor. The crispy exterior and the tender, buttery interior can only be enjoyed at specialty eel restaurants like Kawatoyo.

To cater to the growing number of international visitors, K awatoyo has partnered with Ebiya, a nearby restaurant that offers Kawatoyo’s famous eel dishes while skipping the wait time—a convenient option for large groups.

Interior view of Ebiya

Ebiya is equipped to accommodate groups of 20 or more. The restaurant also offers barrier-free access, Western-style toilets, and chair and tatami seating to suit guests’ diverse needs. A bus parking lot is just a minute away, and reservations or inquiries can be made via phone or online, ensuring a smooth experience.

With over 100 years of history, Kawatoyo continues the tradition of serving grilled eel for hungry visitors. T hanks to the partnership with Ebiya, tour groups can enjoy Kawatoyo’s famous grilled eel in a comfortable environment without the usual wait time.

Conveniently located within walking distance of Naritasan Shinsho-ji Temple, Ebiya offers a unique chance to complete your temple tour with a delectable and nourishing meal. For inquiries and reservations, contact Ebiya directly or visit the website.

Ebiya Website (in Japanese)
http://www.naritasanmonzen-ebiya.co.jp/index.html

For more details, contact DMC Japan to discuss ideas and locations.
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